Start-Ups Choose Armor for Cloud Security

Cyberattacks are on the rise and show no signs of letting up. And if you’re a business in the United States, you likely can’t afford a data breach. IBM's 2018 Data Breach Study found that a typical data breach costs a company an average of $3.86 million. Sure, if you’ve got oodles of cash like Yahoo!, Under Armour or Marriott (companies that have suffered the most expensive data breaches in history), a cyberattack might only put a small dent in your balance sheet. But if you’re a start-up or SMB, millions in the hole will cripple your entire business. 

That’s why reliable cloud security is mission critical – and why hundreds of start-ups and SMBs are turning to Armor to protect their data.

Armor is a cloud security provider that makes protecting your information simple. Whether your data lives on-prem or in the cloud, Armor provides security solutions that inform you of digital threats facing your business. Armed with this information, Armor stops attacks before they happen, activating defenses quickly to keep your data safe and compliant.

Armor helps you get back to business and focusing on the details. No more getting bogged down in the weeds of cybersecurity.

We wanted to learn more about who’s using Armor and how, so we dove into our Intricately data to find answers. Our Global Sensor Network monitors 21,000 cloud products and analyzes the usage of more than 7 million companies worldwide, giving us deep insights into a majority of Armor’s customers and their cloud spend. Here’s what we learned...

North American Start-Ups Love Armor

Our sensor network identified 715 of Armor’s customers, including big names like Intel, Realtor.com, Topgolf, TE Connectivity and USTVnow.


Armor primarily serves North American businesses, with just under 8% of its customers residing elsewhere globally. This may be due in part to the fact that the second highest percentage of Denial of Service Attacks (DDoS) originated within the United States. With increased costs and higher levels of cyber espionage comes a greater need for cloud security.

  • Enterprise: 1,000+ employees
  • Mid-Market: 100-1,000 employees
  • SMB: 10-100 employees
  • Start-Up: 1-10 employees

Start-ups make up over half of Armor’s customers and SMBs nearly a third. And this makes sense when you look at the following chart illustrating their average cloud spend:


Over 80% of Armor customers are spending less than an estimated $10,000/month on cloud services. For 2019, cloud security is the top IT budget priority, and with 54% of companies worrying they’ll outgrow their current security solutions, look for the spend on cloud security to continue rising in the coming years.

So, what are these businesses protecting? Intricately revealed that 24% of Armor customers are deploying analytics applications, and a number are deploying big data and machine learning applications, too. Here are a few additional Armor customer insights:

  • 71% spend on data center hosting or on-prem solutions
  • 27% are AWS customers (Armor is an AWS partner)
  • 8% are Microsoft Azure customers

We wanted to see how Armor measured up against the competition, so we took a look at McAfee customers. Similar to Armor, McAfee serves a primarily North American customer base, and over 95% of its customers fall into the start-up and SMB categories.



As global cybercrime continues to rise, businesses can’t risk storing sensitive data on unsecured servers. Security-as-a-service companies like Armor will continue to attract start-ups and SMB businesses due to their easy-to-use solutions and huge potential risk savings.

About the Data

Intricately monitors the adoption, usage, and spend on 21,000 distinct cloud products and analyzes the usage of more than seven million companies worldwide. Using its proprietary Global Sensor Network, deployed in more than 150 points of presence (PoPs), Intricately has a comprehensive view into how organizations deploy, utilize, and invest in their digital products and applications (click here to see a list of products we monitor).

We hope you enjoyed reading this report. Our Enterprise Platform helps leaders across cloud marketing and sales organizations forecast, prioritize, and close opportunities faster! Let our team give you a demo of our product today! In the meantime, you can see some of our data using our free web app.

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