"Cloudwars is a term coined by Intricately for the market battle between Google, Amazon, Microsoft, and IBM to control the public cloud. As more and more businesses migrate their on-premise workloads to the cloud, a trillion dollar market opportunity lies. The large cloud providers are all rapidly building services to be able to meet customers where they are. This means offering migration tools and services, as well as managed services to lessen the operational burden. This ultimately saves companies money and is an enticing factor for moving to the cloud. The cloud wars provide multiple options for consumers, and each cloud provider drives the cost of computing and storage down to remain competitive. With so many cloud provider options, being able to choose which services to use, and where to store data results in multi-cloud architectures where multiple providers are used to running a businesses infrastructure."
in other words
What happens when cloud providers fight.