1:1 Marketing (One-to-One Marketing) is a relationship-based strategy commonly used in ABM strategies because of the focus on personal, meaningful relationships. The One-to-One Marketing philosophy is that companies who foster deeper relationships with leads will have a greater ROI when those leads inevitably become customers. With One-to-One Marketing, ABM marketers can create more personalized, even experiential opportunities to close deals more effectively.
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Insights from the upcoming 2020 CDN Market Report by Intricately, where we analyze how the CDN Industry and its biggest players are evolving in this competitive marketplace.
With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.