1:1 Marketing (One-to-One Marketing) is a relationship-based strategy commonly used in ABM strategies because of the focus on personal, meaningful relationships. The One-to-One Marketing philosophy is that companies who foster deeper relationships with leads will have a greater ROI when those leads inevitably become customers. With One-to-One Marketing, ABM marketers can create more personalized, even experiential opportunities to close deals more effectively.
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What cloud security trends are on the rise in 2020? Learn more about DDoS mitigation and WAF solutions in our 2020 Cloud Security Report
Companies are spending more money on cloud security than ever before. But despite growing investments in security, unprotected application usage is at an all-time high. Only 22% of enterprise applications are equipped to guard against web-based attacks.
If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.