2nd Party Data

2nd Party Data is any data you collect from someone else’s 1st Party Data. While the type of data is coming from similar sources (websites, apps, social media, buyer behaviors, surveys) 2nd Party Data is usually purchased from the company that owns it or all intents and purposes, 2nd Party Data is generally as accurate and useful as 1st Party Data.

In other words...

Borrowing your neighbor’s pen in a meeting.

Back to Glossary
More From The Blog

2020 State of the CDN Industry: Trends, Size, and Market Share

Insights from the upcoming 2020 CDN Market Report by Intricately, where we analyze how the CDN Industry and its biggest players are evolving in this competitive marketplace.

Intricately Market Analysts
July 8, 2020

Fastly’s Carolyn VerDuin Shares How Her Team is Selling In Today’s Edge Computing Market

With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation. 

Team Intricately
July 2, 2020

The Path to Better Prospect Prioritization With Cloud Wallet Data

Learn how to harness the power of cloud spend, usage and adoption data in your go-to-market programs for more effective prospecting.

Intricately Market Analysts
June 12, 2020