ABM Lite or “cluster marketing” is used to target similar accounts using strategic ABM one-to-one methods. ABM Lite can be more flexible than traditional strategic one-to-one marketing, as it is more personalized than ABM but has the potential to convert more accounts than one-to-one marketing.
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Insights from the upcoming 2020 CDN Market Report by Intricately, where we analyze how the CDN Industry and its biggest players are evolving in this competitive marketplace.
With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.