ABM Lite or “cluster marketing” is used to target similar accounts using strategic ABM one-to-one methods. ABM Lite can be more flexible than traditional strategic one-to-one marketing, as it is more personalized than ABM but has the potential to convert more accounts than one-to-one marketing.
A group of 4-6 friends at Six Flags that all like the same kind of rides.Back to Glossary
Splunk will need to be able to identify leads and prioritize their pipeline based on a companies cloud use-case, their budget as it relates to cloud technology, as well as spending trends.
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We analyze the market potential for Qualys. You'll learn how Qualys can tap into the growing need for companies to modernize their infrastructure to meet the demands of security and cloud compliance.