ABM Lite (one-to-few)

ABM Lite or “cluster marketing” is used to target similar accounts using strategic ABM one-to-one methods. ABM Lite can be more flexible than traditional strategic one-to-one marketing, as it is more personalized than ABM but has the potential to convert more accounts than one-to-one marketing.

In other words...

A group of 4-6 friends at Six Flags that all like the same kind of rides.

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