Account Penetration

Account Penetration is the process of the sales team first owning the account, then developing a meaningful relationship with the account, and finally directing the journey of the account through the sales funnel. Account Penetration takes serious time and commitment, and as a result sales and marketing teams have to be 100% aligned with all windows of communication wide open for Account Penetration strategies to be successful.

In other words...

The slow and laborious process of sculpting a masterpiece.

Back to Glossary
More From The Blog

How Today’s CDN Vendors Compete with Specializations 

While The 2020 CDN Market Report dives into many key insights of the CDN landscape, this post dives even further into how companies are making themselves stand out in this space.

Intricately Market Analysts
August 27, 2020

Introducing the Intricately 2020 CDN Market Report

Intricately’s 2020 CDN Market Report is now available, featuring insights to help you understand the trends, market leaders, and spend habits shaping the CDN industry in 2020 and beyond.

Intricately Market Analysts
August 18, 2020

Streamline Your Prospecting with the Intricately Salesforce Viewer

The Intricately Salesforce Viewer displays Salesforce record details on Intricately Reports across intricately.com, our Chrome Extension, and Smart Lists.

Team Intricately
July 16, 2020