Account Penetration

Account Penetration is the process of the sales team first owning the account, then developing a meaningful relationship with the account, and finally directing the journey of the account through the sales funnel. Account Penetration takes serious time and commitment, and as a result sales and marketing teams have to be 100% aligned with all windows of communication wide open for Account Penetration strategies to be successful.

In other words...

The slow and laborious process of sculpting a masterpiece.

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