Awareness Phase is the primary entry point into the sale funnel for new customers. ABM marketers focus their consumer research and lead generation efforts on customers in the awareness phase. Prospective customers reach the awareness phase through marketing campaigns, thought leadership efforts, and press mentions.
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Insights from the upcoming 2020 CDN Market Report by Intricately, where we analyze how the CDN Industry and its biggest players are evolving in this competitive marketplace.
With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.