Awareness Phase is the primary entry point into the sale funnel for new customers. ABM marketers focus their consumer research and lead generation efforts on customers in the awareness phase. Prospective customers reach the awareness phase through marketing campaigns, thought leadership efforts, and press mentions.
Shouting “Fore!” on the golf course.Back to Glossary
Download the 2019 Data Center Market Report to unlock an in-depth analysis of growth trends, popularity, and spend habits across application hosting environments.
We analyze the market potential for Qualys. You'll learn how Qualys can tap into the growing need for companies to modernize their infrastructure to meet the demands of security and cloud compliance.
Cloudera is an industry leader in the cloud platform market space - We analyze our intelligence for Cloudera's customer base to better understand their growth strategy today, and for the future.