Awareness Phase is the primary entry point into the sale funnel for new customers. ABM marketers focus their consumer research and lead generation efforts on customers in the awareness phase. Prospective customers reach the awareness phase through marketing campaigns, thought leadership efforts, and press mentions.
Shouting “Fore!” on the golf course.Back to Glossary
What cloud security trends are on the rise in 2020? Learn more about DDoS mitigation and WAF solutions in our 2020 Cloud Security Report
Companies are spending more money on cloud security than ever before. But despite growing investments in security, unprotected application usage is at an all-time high. Only 22% of enterprise applications are equipped to guard against web-based attacks.
If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.