Behavioral Data

Behavioral data is data accumulated from the observation of consumer behavior, namely their engagement with the business. Unlike firmographics, which focuses on full companies, behavioral data focuses on individuals customers.

In other words...

People watching.

Back to Glossary
More From The Blog

Who Are Symantec's Customers and Where is the Growth

Intricately has conducted an analysis of Symantec Corporation’s Cloud (formerly Message Labs) product and wider product suite, which includes its Web Application Firewall (WAF), Anti-Spam Solution and Norton AntiVirus solutions. 

Matt Hogan
July 18, 2019

Start-Ups Choose Armor for Cloud Security

We wanted to learn more about who’s using Armor and how, so we dove into our Intricately data to find answers.

Matt Hogan
July 15, 2019

Fortinet: Analyzing Fortinet's WAF Customers and Competitors

Intricately has conducted an analysis of Fortinet’s customer base, which draws on data from its Web Application Firewall (WAF) product FortiWeb, to identify key trends and competitive insights to inform future growth strategy. 

Matt Hogan
July 8, 2019