BOFU stands for Bottom-of-Funnel. When a lead is considered BOFU, they have moved through the funnel and can now be pitched to take the next step toward a purchase. This often includes a call to action for a demo, event, or in-person meeting.
The green traffic light.Back to Glossary
Splunk will need to be able to identify leads and prioritize their pipeline based on a companies cloud use-case, their budget as it relates to cloud technology, as well as spending trends.
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