BOFU stands for Bottom-of-Funnel. When a lead is considered BOFU, they have moved through the funnel and can now be pitched to take the next step toward a purchase. This often includes a call to action for a demo, event, or in-person meeting.
The green traffic light.Back to Glossary
Intricately has conducted an analysis of Symantec Corporation’s Cloud (formerly Message Labs) product and wider product suite, which includes its Web Application Firewall (WAF), Anti-Spam Solution and Norton AntiVirus solutions.
We wanted to learn more about who’s using Armor and how, so we dove into our Intricately data to find answers.
Intricately has conducted an analysis of Fortinet’s customer base, which draws on data from its Web Application Firewall (WAF) product FortiWeb, to identify key trends and competitive insights to inform future growth strategy.