Cost Per Acquisition (CPA)

Cost per acquisition (CPA), also known as Cost Per Action, is a digital marketing metric used to calculate the cost of each individual action that leads to a desired conversion. Conversions include downloads, registrations, signups, and payments. This conversion method can be more cost-effective than other methods because you only pay the leads or sales you get.

In other words...

Paying to play arcade games one quarter at a time.

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