Data Enrichment

Data Enrichment is the process of adding external data (3rd Party Data) to existing data (1st Party Data) to improve overall data so marketers can make more informed decisions.

In other words...

When the Spelling Bee contestant asks for the word’s definition and prefix origin before spelling the word.

Back to Glossary
More From The Blog

Splunk: Upside Remains in the Big Data Market

Splunk will need to be able to identify leads and prioritize their pipeline based on a companies cloud use-case, their budget as it relates to cloud technology, as well as spending trends. 

Matt Hogan
September 17, 2019

The Evolution of the Data Center: Introducing the Intricately 2019 Data Center Market Report

Download the 2019 Data Center Market Report to unlock an in-depth analysis of growth trends, popularity, and spend habits across application hosting environments.

Matt Hogan
September 10, 2019

How Qualys Will Continue to Grow in 2019

We analyze the market potential for Qualys. You'll learn how Qualys can tap into the growing need for companies to modernize their infrastructure to meet the demands of security and cloud compliance.

Matt Hogan
August 21, 2019