A Data Management Platform (DMP) collects and organizes 1st, 2nd, and 3rd Party Data from multiple sources into market segments. Once organized, DMP systems make this data available to other systems, including Supply-side Platforms and Demand-Side Platforms for use in digital marketing.
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What cloud security trends are on the rise in 2020? Learn more about DDoS mitigation and WAF solutions in our 2020 Cloud Security Report
Companies are spending more money on cloud security than ever before. But despite growing investments in security, unprotected application usage is at an all-time high. Only 22% of enterprise applications are equipped to guard against web-based attacks.
If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.