Data Managemet Platform (DMP)

A Data Management Platform (DMP) collects and organizes 1st, 2nd, and 3rd Party Data from multiple sources into market segments. Once organized, DMP systems make this data available to other systems, including Supply-side Platforms and Demand-Side Platforms for use in digital marketing.

In other words...

Aisles of books in a library.

Back to Glossary
More From The Blog

Splunk: Upside Remains in the Big Data Market

Splunk will need to be able to identify leads and prioritize their pipeline based on a companies cloud use-case, their budget as it relates to cloud technology, as well as spending trends. 

Matt Hogan
September 17, 2019

The Evolution of the Data Center: Introducing the Intricately 2019 Data Center Market Report

Download the 2019 Data Center Market Report to unlock an in-depth analysis of growth trends, popularity, and spend habits across application hosting environments.

Matt Hogan
September 10, 2019

How Qualys Will Continue to Grow in 2019

We analyze the market potential for Qualys. You'll learn how Qualys can tap into the growing need for companies to modernize their infrastructure to meet the demands of security and cloud compliance.

Matt Hogan
August 21, 2019