Firmographic Data is a set of characteristics related to firms or companies that group them together to form market segments. In the same way, demographics are used to segment people into target audiences, firmographics provide deeper insights that B2B marketing teams can leverage to target accounts that will benefit most from their products or services.
Studying the behaviors of the opposing team through game footage in preparation for playoffs.Back to Glossary
What cloud security trends are on the rise in 2020? Learn more about DDoS mitigation and WAF solutions in our 2020 Cloud Security Report
Companies are spending more money on cloud security than ever before. But despite growing investments in security, unprotected application usage is at an all-time high. Only 22% of enterprise applications are equipped to guard against web-based attacks.
If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.