Firmographic Data

Firmographic Data is a set of characteristics related to firms or companies that group them together to form market segments. In the same way, demographics are used to segment people into target audiences, firmographics provide deeper insights that B2B marketing teams can leverage to target accounts that will benefit most from their products or services.

In other words...

Studying the behaviors of the opposing team through game footage in preparation for playoffs.

Back to Glossary
More From The Blog

2020 State of the CDN Industry: Trends, Size, and Market Share

Insights from the upcoming 2020 CDN Market Report by Intricately, where we analyze how the CDN Industry and its biggest players are evolving in this competitive marketplace.

Intricately Market Analysts
July 8, 2020

Fastly’s Carolyn VerDuin Shares How Her Team is Selling In Today’s Edge Computing Market

With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation. 

Team Intricately
July 2, 2020

The Path to Better Prospect Prioritization With Cloud Wallet Data

Learn how to harness the power of cloud spend, usage and adoption data in your go-to-market programs for more effective prospecting.

Intricately Market Analysts
June 12, 2020