IP-based Targeting

IP-Based Targeting is a form of hyper-targeting that uses IP addresses to display personalized content and advertisements to physical addresses. IP-Based Targeting is a key ABM targeting method because it’s more effective in reaching accounts.

In other words...

Your friend who always seems to show up right when you need him.

Back to Glossary
More From The Blog

The Evolution of the Data Center: Introducing the Intricately 2019 Data Center Market Report

Download the 2019 Data Center Market Report to unlock an in-depth analysis of growth trends, popularity, and spend habits across application hosting environments.

Matt Hogan
September 10, 2019

How Qualys Will Continue to Grow in 2019

We analyze the market potential for Qualys. You'll learn how Qualys can tap into the growing need for companies to modernize their infrastructure to meet the demands of security and cloud compliance.

Matt Hogan
August 21, 2019

Cloudera, the Not so Tiny Silicon Valley Cloud

Cloudera is an industry leader in the cloud platform market space - We analyze our intelligence for Cloudera's customer base to better understand their growth strategy today, and for the future.

Matt Hogan
August 20, 2019