Lead Nurturing

Lead Nurturing is the process of developing deeper relationships with leads through social selling, email marketing, and other ABM strategies to guide leads through the buyer’s journey. Lead Nurturing typically begins with content marketing immediately after a prospect has entered the Awareness Phase.

In other words...

Leaving a trail of dog treats on the ground so your puppy will follow you into the bath.

Back to Glossary
More From The Blog

The Evolution of the Data Center: Introducing the Intricately 2019 Data Center Market Report

Download the 2019 Data Center Market Report to unlock an in-depth analysis of growth trends, popularity, and spend habits across application hosting environments.

Matt Hogan
September 10, 2019

How Qualys Will Continue to Grow in 2019

We analyze the market potential for Qualys. You'll learn how Qualys can tap into the growing need for companies to modernize their infrastructure to meet the demands of security and cloud compliance.

Matt Hogan
August 21, 2019

Cloudera, the Not so Tiny Silicon Valley Cloud

Cloudera is an industry leader in the cloud platform market space - We analyze our intelligence for Cloudera's customer base to better understand their growth strategy today, and for the future.

Matt Hogan
August 20, 2019