Lead Scoring is a method of measuring Lead Quality or the expected ROI of an account. Lead Scoring helps prioritize accounts so sales and marketing teams know where to focus their efforts. Lead scoring is beneficial in ABM because it ensures sales and marketing teams are working on accounts with the highest expected ROI.
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Insights from the upcoming 2020 CDN Market Report by Intricately, where we analyze how the CDN Industry and its biggest players are evolving in this competitive marketplace.
With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.