Lead Scoring is a method of measuring Lead Quality or the expected ROI of an account. Lead Scoring helps prioritize accounts so sales and marketing teams know where to focus their efforts. Lead scoring is beneficial in ABM because it ensures sales and marketing teams are working on accounts with the highest expected ROI.
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Splunk will need to be able to identify leads and prioritize their pipeline based on a companies cloud use-case, their budget as it relates to cloud technology, as well as spending trends.
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We analyze the market potential for Qualys. You'll learn how Qualys can tap into the growing need for companies to modernize their infrastructure to meet the demands of security and cloud compliance.