Lead Scoring

Lead Scoring is a method of measuring Lead Quality or the expected ROI of an account. Lead Scoring helps prioritize accounts so sales and marketing teams know where to focus their efforts. Lead scoring is beneficial in ABM because it ensures sales and marketing teams are working on accounts with the highest expected ROI.

In other words...

The research and merciless scrutiny used to choose the most effective outfit for a job interview.

Back to Glossary
More From The Blog

The Top 4 Cloud Security Trends in 2020

What cloud security trends are on the rise in 2020? Learn more about DDoS mitigation and WAF solutions in our 2020 Cloud Security Report

Matt Hogan
January 24, 2020

Intricately 2020 Cloud Security Report: State of DDoS and WAF

Companies are spending more money on cloud security than ever before. But despite growing investments in security, unprotected application usage is at an all-time high. Only 22% of enterprise applications are equipped to guard against web-based attacks.

Matt Hogan
January 14, 2020

How Dynatrace Can Win the APM Market

If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets. 

Matt Hogan
October 31, 2019