Market Penetration

Market Penetration is the measurement or prediction of a product’s relative success in the market compared to the total success of its competitors. Market Penetration also refers to the business growth strategy a company will use to enter a target market and capture a large chunk of that market.

In other words...

A chess player scoping out his potential moves and predicting his chances of a win.

Back to Glossary
More From The Blog

Top APM companies of 2020

Matt Hogan
February 27, 2020

Four Trends That Will Define APM in 2020

In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.

Matt Hogan
February 18, 2020

Why Every Company Should Invest in APM

Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.

Matt Hogan
February 10, 2020