Market Segmentation is the process of dividing a large umbrella market into segments that share similar behaviors, pain points, desires, and other data points. Market Segments are traditionally identified using four factors: the segment can be clearly identified; the segment is large enough; the segment is accessible for promotional purposes; the segment is an appropriate fit based on the goals and resources of the company. Market Segmentation strategies are usually based on behavioral, demographic, psychographic, geographic, technographic, and firmographic data.
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While The 2020 CDN Market Report dives into many key insights of the CDN landscape, this post dives even further into how companies are making themselves stand out in this space.
Intricately’s 2020 CDN Market Report is now available, featuring insights to help you understand the trends, market leaders, and spend habits shaping the CDN industry in 2020 and beyond.
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