Market Segmentation is the process of dividing a large umbrella market into segments that share similar behaviors, pain points, desires, and other data points. Market Segments are traditionally identified using four factors: the segment can be clearly identified; the segment is large enough; the segment is accessible for promotional purposes; the segment is an appropriate fit based on the goals and resources of the company. Market Segmentation strategies are usually based on behavioral, demographic, psychographic, geographic, technographic, and firmographic data.
Separating your Skittles by color.Back to Glossary
What cloud security trends are on the rise in 2020? Learn more about DDoS mitigation and WAF solutions in our 2020 Cloud Security Report
Companies are spending more money on cloud security than ever before. But despite growing investments in security, unprotected application usage is at an all-time high. Only 22% of enterprise applications are equipped to guard against web-based attacks.
If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.