Marketing Qualified Account

A Marketing Qualified Account is an account that has engaged the company or owner of the account to an extent that they can be considered ready to be pitched a sale. Not to be confused with Marketing Qualified Leads (MQL), MQA refers to an entire account that is ready to be handed off to the sales team.

In other words...

When the second baseman catches a fly ball and throws it to first for a double play.

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