Marketing Qualified Lead

A Marketing Qualified Lead is a lead that has a higher chance of becoming a customer than other leads. Marketing Qualified Leads are determined by the qualifying factors a marketing team chooses. The qualifying factors guide the behavioral analysis process, as users are deemed MQLs according to their user behavior, demographics, and interests.

In other words...

The A string on the football team.

Back to Glossary
More From The Blog

Top APM companies of 2020

Matt Hogan
February 27, 2020

Four Trends That Will Define APM in 2020

In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.

Matt Hogan
February 18, 2020

Why Every Company Should Invest in APM

Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.

Matt Hogan
February 10, 2020