Product Marketing

Product Marketing refers to the process of bringing a product to market and managing its progress once it’s in the market. Product Marketing is a crucial step for any new tangible product. The Product Marketing team usually work between and with sales, marketing, and product development teams to optimize the market’s adoption and usage of the product.

In other words...

The pageantry of a prize being introduced on a game show, gown-clad game show girl and all.

Back to Glossary
More From The Blog

2020 State of the CDN Industry: Trends, Size, and Market Share

Insights from the upcoming 2020 CDN Market Report by Intricately, where we analyze how the CDN Industry and its biggest players are evolving in this competitive marketplace.

Intricately Market Analysts
July 8, 2020

Fastly’s Carolyn VerDuin Shares How Her Team is Selling In Today’s Edge Computing Market

With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation. 

Team Intricately
July 2, 2020

The Path to Better Prospect Prioritization With Cloud Wallet Data

Learn how to harness the power of cloud spend, usage and adoption data in your go-to-market programs for more effective prospecting.

Intricately Market Analysts
June 12, 2020