Product Qualified Lead is the SaaS industry’s response to issues with MQL. Because customers have an enormous amount of content available to them when making a purchasing decision, their overwhelm may move the prospect down the sales funnel. The solution? Get them to stop reading and instead try the product. PQL refers to a prospect who has demonstrated a real interest in the product by signing up for a demo or free trial period.
The person who actually stops at the perfume kiosk to smell a scent strip.Back to Glossary
We wanted to learn more about who’s using Armor and how, so we dove into our Intricately data to find answers.
Intricately has conducted an analysis of Fortinet’s customer base, which draws on data from its Web Application Firewall (WAF) product FortiWeb, to identify key trends and competitive insights to inform future growth strategy.
Netlify empowers developers and their teams to build and run websites more easily using a new approach to web hosting, comprising a robust yet flexible set of cloud-based tools. What makes them so successful?