Programmatic ABM (one-to-many) is a version of ABM and ABM Lite that allows for marketers to broadcast personalized content to a segment of an audience with significant commonalities. Effective Programmatic ABM strategies employ ABM data and prioritize personalization.
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Insights from the upcoming 2020 CDN Market Report by Intricately, where we analyze how the CDN Industry and its biggest players are evolving in this competitive marketplace.
With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.