Programmatic ABM (one-to-many)

Programmatic ABM (one-to-many) is a version of ABM and ABM Lite that allows for marketers to broadcast personalized content to a segment of an audience with significant commonalities. Effective Programmatic ABM strategies employ ABM data and prioritize personalization.

In other words...

Sending a wedding invitation to 100 of your closest friends and relatives.

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