Relationship Marketing

Relationship Marketing refers to the type of marketing beyond intrusive advertising that, instead, leverages technology to manage customer relationships and guide customers toward relevant content and solutions.

In other words...

When the guy at the Apple store walks you through the features of the new iPhone while asking you about your day, instead of leaving you to your own devices.

Back to Glossary
More From The Blog

Top APM companies of 2020

Matt Hogan
February 27, 2020

Four Trends That Will Define APM in 2020

In this chapter, we predict trends for 2020 based on our analysis of the global adoption of APM.

Matt Hogan
February 18, 2020

Why Every Company Should Invest in APM

Our goal in this chapter is to emphasize the importance of APM for enterprises but also highlight new ways APM sellers should be thinking about their market.

Matt Hogan
February 10, 2020