Social Selling

Social selling is a long-game ABM strategy where salespeople leverage social media platforms (LinkedIn, Facebook, and Twitter) to build meaningful relationships and connect with new leads by engaging with insights, thereby selling from a more authentic position.

In other words...

Being the new guy at an open mic and making friends with the other performers over time. This leads to a paid gig you never saw coming.

Back to Glossary
More From The Blog

The Evolution of the Data Center: Introducing the Intricately 2019 Data Center Market Report

Download the 2019 Data Center Market Report to unlock an in-depth analysis of growth trends, popularity, and spend habits across application hosting environments.

Matt Hogan
September 10, 2019

How Qualys Will Continue to Grow in 2019

We analyze the market potential for Qualys. You'll learn how Qualys can tap into the growing need for companies to modernize their infrastructure to meet the demands of security and cloud compliance.

Matt Hogan
August 21, 2019

Cloudera, the Not so Tiny Silicon Valley Cloud

Cloudera is an industry leader in the cloud platform market space - We analyze our intelligence for Cloudera's customer base to better understand their growth strategy today, and for the future.

Matt Hogan
August 20, 2019