Technical Marketing

Technical Marketing is a type of marketing that focuses on explaining complex topics and how they work to impress a market or market segment that is highly knowledgeable about the topic. While Technical Marketing strategies are often part of Product Marketing efforts, these types of marketing are fundamentally different.

In other words...

One gamer nerding out with another gamer about a state-of-the-art console.

Back to Glossary
More From The Blog

Who Are Symantec's Customers and Where is the Growth

Intricately has conducted an analysis of Symantec Corporation’s Cloud (formerly Message Labs) product and wider product suite, which includes its Web Application Firewall (WAF), Anti-Spam Solution and Norton AntiVirus solutions. 

Matt Hogan
July 18, 2019

Start-Ups Choose Armor for Cloud Security

We wanted to learn more about who’s using Armor and how, so we dove into our Intricately data to find answers.

Matt Hogan
July 15, 2019

Fortinet: Analyzing Fortinet's WAF Customers and Competitors

Intricately has conducted an analysis of Fortinet’s customer base, which draws on data from its Web Application Firewall (WAF) product FortiWeb, to identify key trends and competitive insights to inform future growth strategy. 

Matt Hogan
July 8, 2019