Technographic Data is a market segmenting tools that captures the hardware and software companies are using to operate their business. This could include CRM software, analytics tools, and payment platforms. Understanding technographic data is crucial to successful ABM and competitive intelligence strategies.
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What cloud security trends are on the rise in 2020? Learn more about DDoS mitigation and WAF solutions in our 2020 Cloud Security Report
Companies are spending more money on cloud security than ever before. But despite growing investments in security, unprotected application usage is at an all-time high. Only 22% of enterprise applications are equipped to guard against web-based attacks.
If Dynatrace truly starts to understand its market and spread its reach to new customer bases, they can have unprecedented growth. Although their shift to the cloud created costs, it also made remarkable opportunities in new markets.