TOFU stands for Top-of-Funnel. When an account is considered TOFU, the ABM marketer’s goal is to make the account aware of the brand or product by engaging the account with relevant content.
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Insights from the upcoming 2020 CDN Market Report by Intricately, where we analyze how the CDN Industry and its biggest players are evolving in this competitive marketplace.
With the growing edge computing market, Fastly has grown quickly and expanded into new markets. Carolyn VerDuin sat down with the Intricately team to discuss how her team is embracing the opportunity with data and innovation.