Customer Stories

Qubole Accelerates Sales Conversations & Reduces Prospecting Time by 95% with Intricately

How Intricately Fuels Growth at Qubole

95%
Reduction on time spent building out territories
85%
Improvement in
lead targeting
15%
Increase in
conversions

Outcomes

Challenge #1
outcome
Prioritization of the Right Leads
Qubole sells a complex product that requires a sophisticated buyer who invests in Big Data, Cloud Infrastructure and more. Tools like 6sense failed to deliver the specificity needed for them to be successful. They were wasting time talking to the wrong companies.
Solution
outcome
Using Intricately to Develop Their ICPs and TAM
Intricately equips both the marketing team and sales team with the insights needed to develop their ICP and apply it to the database to quickly generate lists of companies.

As a result, Qubole has been able to save money by getting rid of unhelpful tools and has seen at least a 15% lift in sales at initial implementation, with even greater numbers anticipated at cycle end. Ultimately, Intricately data has become the foundation for Qubole’s sales playbook.
Challenge #2
outcome
Lack of Lead Prioritization
Qubole was spending a lot of money on arbitrary lead lists and not capturing the expected ROI.
Solution
outcome
Using Intricately to Develop Their ICPs and TAM
Intricately data incorporates seamlessly with Salesforce and narrows down the number of ideal prospects based on spend and upsale potential, so that Qubole can prioritize certain target accounts and strategize on how to personalize the outreach to those target accounts prior to starting the sales cycle.
“It’s better to go into the sales cycle knowing your accounts because of Intricately, than going in blind.”
Kelly Tang
Sales Operations, Qubole
Challenge #3
outcome
Spending too much time developing target account plans
Qubole was wasting days trying to create target account plans for both the marketing and sales teams.
Solution
outcome
Using Intricately to create target account plans within hours, not weeks
Previously, it took the team an entire day to cultivate a sales list. Now, with just a few clicks, lists are ready in seconds and SDRs are able to focus on the right accounts with the right insights more quickly.

Learn how to grow faster with Intricately

Get Started

About Qubole

Industry - Big Data Software

Qubole is a cloud-native, big data platform that self-manages, self-optimizes and learns from your companies usage, allowing the data team to focus strategically on business outcomes instead of on managing the platform.
Insights Trusted By

Frequently Asked Questions

How can I learn more about an Intricately Enterprise plan?

Request a time to have a demo to talk with our team so we can educate you on how the leading companies in cloud use Intricately to accelerate their forecasting, planning, and sales execution.

Where does Intricately data come from?

Our Global Sensor Network actively monitors the adoption, usage, and spend on 21,000 distinct cloud products and analyzes the digital infrastructure of more than seven million companies worldwide. 

We have a comprehensive view into how organizations around the world deploy, utilize, and invest in their digital products, applications, and ecosystems. Learn more here.

How does Intricately deliver accurate cloud spend data?

Our Global Sensor Network actively monitors the adoption, usage, and spend on 21,000 distinct cloud products and analyzes the digital infrastructure of more than seven million companies worldwide. Learn more here.

Can I train my reps? Are there additional fees for training? 

Yes, we offer premium training at no extra cost in our Enterprise plans. For our Sales Team seat-based plans, we offer training articles, videos and tips on our Help site

I have more questions. Can you help? 

Yes! For inquiries complete this form and an Intricately representative will connect with you.

Let's get started

Contact us to request a demo or learn more about any of our solutions.