Customer Stories

Snowflake Relies on Intricately to Supercharge ABM and Align Sales

How Intricately Fuels Growth at Snowflake

growth
Improved ideal customer profile and targeting specificity
growth
Increased effectiveness of outreach and accelerated sales cycles
growth
Strengthened alignment of Sales with ABM Strategy

Outcomes

Challenge
outcome
Identifying their total addressable market (TAM) and ideal customer profile (ICP)
Identify the companies that are ready to make the move to the cloud or are already using cloud technologies. Focus their sales and marketing efforts on the companies that are most likely to purchase. With firmographics alone, Snowflake was unable to see what a prospects infrastructure looked like as well as their fundamental use-case. Essentially, SDRs were simply spinning their wheels as to whether a lead was qualified.
Solution
outcome
An unparalleled view of prospect and customer data
Because of Intricately’s data accuracy, Snowflake now has a full 360 view of the customer profile. Specifically, they now have:
  • Insight into infrastructure and usage that was previously unavailable.
  • The insight to craft an account-specific value message before first interaction.
  • An increase in ability to target and ROI.

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“Intricately empowers marketing to not only understand what technologies a company is using but also how they are fundamentally using those technologies, which is something I have not seen anywhere else.”
Daniel Day
Director of ABM

About Snowflake

Industry - Data Warehouse

Snowflake is a modern data warehouse built for the cloud that is revolutionizing the way large scale data products are bought. As a data driven marketing organization, having accurate data that can be reliably utilized in their go to market strategy is critical as they seek to be taken seriously and trusted in the space.

With Intricately, Snowflake has enabled marketing to refine and strengthen their ICP (Ideal Customer Profile) and proactively target the right companies. As a result, the sales team is better aligned with the ABM strategy and having more but also how they are effective outreach and accelerated sales cycles.
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Frequently Asked Questions

How can I learn more about an Intricately Enterprise plan?

Request a time to have a demo to talk with our team so we can educate you on how the leading companies in cloud use Intricately to accelerate their forecasting, planning, and sales execution.

Where does Intricately data come from?

Our Global Sensor Network actively monitors the adoption, usage, and spend on 21,000 distinct cloud products and analyzes the digital infrastructure of more than seven million companies worldwide. 

We have a comprehensive view into how organizations around the world deploy, utilize, and invest in their digital products, applications, and ecosystems. Learn more here.

How does Intricately deliver accurate cloud spend data?

Our Global Sensor Network actively monitors the adoption, usage, and spend on 21,000 distinct cloud products and analyzes the digital infrastructure of more than seven million companies worldwide. Learn more here.

Can I train my reps? Are there additional fees for training? 

Yes, we offer premium training at no extra cost in our Enterprise plans. For our Sales Team seat-based plans, we offer training articles, videos and tips on our Help site

I have more questions. Can you help? 

Yes! For inquiries complete this form and an Intricately representative will connect with you.

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