How Dynatrace Can Maintain Its APM Market Leadership
Today, Dynatrace is the APM market leader and one of the most popular solutions for startups and SMBs.
Last year, Dynatrace went public with a successful IPO and $6.7 billion valuation. The company is poised to hold its own against competitors.
For its FY2020 (which ended in March), Dynatrace increased revenue by 27 percent to $545.8 million. Its SaaS model accounts for 98 percent of total revenue.
While Dynatrace has grown rapidly since 2014, its growth slowed in 2019. Moving forward, Intricately has identified some of the company’s biggest opportunities for growth.
- Startups make up nearly half of the Dynatrace customer base; in contrast, just 16 percent of customers are enterprise level.
- Over a third of Dynatrace customers spend less than $1k per month on cloud technology. This means their spend with Dynatrace is likely low as well.
- Potentially the biggest opportunity for growth is by targeting Kubernetes customers. While K8s gives growing businesses the opportunity to grow their cloud technology, organization can get confusing. With nearly 2,000 enterprise Kubernetes users, Dynatrace can offer robust monitoring of a growing cloud infrastructure.
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